In this exciting era of change for communications, 9Yards is going beyond traditional 360° communication and looking ahead to what we call “4-D communications.”
The Sheikh Zayed Festival showcases the United Arab Emirates’ vibrant and diverse culture through arts, crafts, cuisine and traditions. We meticulously curated an immersive experience, ensuring seamless execution and maximum engagement. Our expertise in media and events allowed us to not only amplify the festival's visibility but also capture its essence through exceptional videography and photography. We dedicated ourselves to seizing the most memorable moments, creating compelling visual content that encapsulated the festival's vibrancy and energy.
Partnering with the Abu Dhabi National Archive, 9Yards Communications played a pivotal role in content creation for the esteemed Sheikh Mansoor Bin Zayed Al Nahyan Global Arabian Horse Racing Festival. Our expertise in content creation contributed to the Festival's narrative, capturing the essence and significance of this prestigious event in the realm of Arabian horse racing
Partnering with the Abu Dhabi Residents Office under the leadership of the Department of Economics, 9Yards Communications spearheaded an unprecedented immersive experience that unraveled Abu Dhabi's rich history across three strategic locations in the city. Our involvement spanned every phase, from initial conceptualization to meticulous content creation, and seamless management of the activation. Witnessing over 5000 visitors, our comprehensive approach aimed to immerse individuals in Abu Dhabi's captivating timeline.
Being entrusted with the opportunity to collaborate with Abu Dhabi's Judicial Department was a distinct honour for 9Yards Communications. Our primary focus centred on content creation geared towards fostering public awareness and engagement regarding rights, as well as the dos and don'ts within the legal framework. Leveraging our expertise, we crafted compelling content aimed at demystifying legal complexities, making them more accessible to the public. Through innovative communication strategies our goal was to empower individuals with knowledge while fostering a deeper understanding of their rights and responsibilities within the legal landscape.
During the challenging period of the COVID-19 pandemic the Department of Health, in collaboration with SKYGO, introduced an innovative solution: utilising drones to deliver essential supplies to those in need. 9Yards Communications took the helm in orchestrating the launch of this ground-breaking initiative. Our role encompassed raising awareness about the service's availability during those unprecedented times. Through strategic communication and outreach efforts, we highlighted the significance of this service, emphasising its contribution in ensuring the swift and safe delivery of essential supplies to communities in need.
9Yards Communications was honoured to collaborate with the Department of Education and Knowledge on a series of impactful events aimed at engaging both students and parents. This ongoing partnership proved immensely successful, consistently meeting and exceeding yearly objectives. Through meticulously planned events, we fostered meaningful interactions, creating spaces where students and parents could connect, learn, and explore educational opportunities together. Our focus on tailored strategies ensured each event aligned perfectly with its objectives, leaving a lasting positive impact on all participants involved
9Yards Communications worked with the Department of Culture and Tourism to capture the immersive essence of Manar Abu Dhabi, an initiative by Public Art Abu Dhabi. This initiative proudly exhibits a collection of new commissions, site-specific light sculptures, projections, and immersive artworks curated by both local and international artists. Through a series of dedicated content creation and production sessions, our team was committed to encapsulating the depth and beauty of this immersive experience. Our aim was to artistically document and showcase the essence of these artworks, offering audiences a glimpse into the breath-taking world crafted by these visionary artists
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9Yards Communications worked with the Department of Culture and Tourism to capture the immersive essence of Manar Abu Dhabi, an initiative by Public Art Abu Dhabi. This initiative proudly exhibits a collection of new commissions, site-specific light sculptures, projections, and immersive artworks curated by both local and international artists. Through a series of dedicated content creation and production sessions, our team was committed to encapsulating the depth and beauty of this immersive experience. Our aim was to artistically document and showcase the essence of these artworks, offering audiences a glimpse into the breath-taking world crafted by these visionary artists
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9Yards Communications orchestrated the Mubadala 2023 Annual General Meeting, covering a range of services from venue arrangements to event logistics. From coordinating venues and floorplans to managing audio, lighting, and stage setups, we ensured a seamless event flow. Our team handled branding, printed materials, table setups, and decor, while also providing extensive photography and videography coverage. With meticulous attention to detail and efficient event management, we delivered a memorable and successful AGM experience for this prestigious client.
Partnering with ADNOC, 9Yards Communications took on the initiative to promote youth innovation by creating content that highlighted and covered a special campaign. Our scope included producing engaging videos that showcased the innovative ideas stemming from the youth, aiming to amplify and spotlight the best concepts.
Kicking off at the Mohamed bin Zayed Stadium in Abu Dhabi, the highly anticipated friendly game between the UAE and Argentina, featuring the stellar presence of Messi, was an exhilarating event. 9Yards Communications was thrilled to manage and orchestrate this monumental game that drew thousands of attendees. Our involvement spanned a 360-degree scope, from the initial announcement to comprehensive content creation and seamless ticket sales management. The event turned out to be unforgettable, marking a milestone as Messi showcased his prowess in Abu Dhabi. Watching such an iconic player perform live was not only a remarkable experience for the crowd but also a significant achievement for the event itself.
Under the theme 'Volunteering for the Common Good: Making Life Better for People and Communities,' our team secured extensive coverage for Emirates Foundation across premium local newspapers, television channels, and various media platforms. The comprehensive media presence, meticulously curated by our efforts, showcased the conference's impactful discussions and initiatives. All media coverage was promptly shared on the conference's website and social media handles, ensuring widespread dissemination of the event's influential messages and insights
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Reem Hills, the flagship project under the esteemed developer Q Holding, became a pivotal 360-degree case study for 9Yards Communications. Our involvement encompassed meticulously crafting brand and communication strategies, as well as flawlessly executing event management and production. Furthermore, our expertise extended to devising a strategic approach for selling the project through targeted media buying strategies. This holistic case study stands as a testament to our success in positioning 9Yards as an authority in real estate marketing. Our dedication and multifaceted approach not only elevated the Reem Hills project but also solidified our reputation as experts in navigating the complexities of the real estate landscape.
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At the 18th edition of the Dubai Airshow, boasting 1,400+ exhibitors from 95+ countries, 9Yards Communications played a pivotal role in setting up multiple client booths, enriching their presence through video production and a comprehensive communication strategy. Our efforts contributed to the vibrant showcase that redefined the industry's future, featuring 80+ start-ups, 20 country pavilions, and 350+ renowned speakers. Notably, the honour of Sheikh Khaled bin Mohamed bin Zayed Al Nahyan visiting one of our client's booths added prestige to our accomplishment
9Yards Communications orchestrated a comprehensive 360-degree marketing campaign for 'Sleeping Beauty: Legend of Two Kingdoms,' a ground-breaking show featuring world renowned figure skaters and advanced stage technologies. From social media outreach to ticket sales campaigns and event management, our team maximised audience engagement through strategic marketing initiatives. Leveraging high quality production and live coverage, we generated compelling content that captivated entertainment seekers across the UAE, establishing the show as a must-see spectacle
9Yards Communications took the helm in crafting the hero video for Eagle Hills Fairmont Fujairah, a flagship project. The video served to spotlight the hotel's luxurious and contemporary style, showcasing its array of amenities and distinctive features. Through visually compelling storytelling, the video aimed to accentuate the hotel's opulence and modern elegance, offering viewers a glimpse into its unique ambiance
9Yards Communications provided Audi with a creative content strategy for numerous seasonal campaigns that were executed across multiple traditional and digital channels, leveraging our expertise to ensure Audi's brand message resonated effectively across various platforms. Notably, the Audi approved campaigns prioritised customer needs and preferences, thus reflecting positively on Audi’s sales.
9Yards Communications worked with Nirvana, a prominent destination tourism corporation, to market Saudi Arabia as a premier travel destination for UAE residents. Through tailored marketing campaigns, we highlighted the distinctive attractions and cultural experiences available in the Kingdom. Our initiatives successfully drove increased interest and bookings, reaffirming Nirvana's standing as a trusted provider of exceptional destination tourism services.
